Lenovo/Motorola Internship

My Role:

• Market Research

• Prototyping

• Newsletters

• Instructional Design

• Copywriting

• Social Media Design

• Web Design

• Partnership Designs (NBA, Olympics)

• Seasonal Design Concepts

Time: June - July 2021

Tools:

• Illustrator

• Photoshop

• Figma

• Premier Pro

• Adobe XD

Work With:

• USA, Canada, and South America Marketing Teams

• Marketing Design Team

• Social Team

• Graphic Designers

• USA Legal Team

• Web Development Team

• Research and Development Team

• Head of Commercial Operations

My Contribution

I conducted competitor research and market analysis.

During the time I joined, LG just dropped out of the mobile market and I was asked to conduct research on Motorola, LG, and Samsung’s marketing campaigns and strategies to best turn LG customers into Motorola buyers.

I used met with stakeholders at least 3x a week and presented my design proposals

With deadlines always on the horizon, I constantly met with stakeholders on various teams including social, partnerships, marketing, and legal to present, review, and approve designs on a strict schedule.

Prize winner for Motorola Marketing Design Campaign

During this internship, interns were put into teams of four and asked to create a business case. Our team proudly was recognized as the best marketing design case.