Lenovo/Motorola Business Case
My team’s business team case that won us prizes and best marketing strategy.
Build
Role: UI Instructional Designer
Team: Marketing, Sales, Research and Development, Finance Team, Social, Partnerships
Tools: Illustrator, Adobe XD, Photoshop, Premier Pro
Overview
Lenovo/Motorola interns were put into teams of four to create a business case with very little restrictions. Our team decided to capitalize on Motorola’s recognition with razr and delved into a y2k theme to visualize how we could reimagine Motorola’s branding and marketing strategy. Our team won best marketing strategy with our strong mock ups, research, and presentation.
Personas
Business Case Design Overview
