Stock Stories

Visit the Stock Stories website.

Overview

 

Role:

  • Composer

  • UI Design

Deliverables and Goals:

  • 15-20 original pieces of audio, ranging from 30-120 seconds. The pieces of audio should be able to convey emotion and tone when played and act as a subtle undertone

  • Strengthen Stock Stories brand

  • Make podcast more engaging, immerse listener into the story like a film does

  • Increase audience (women, age range)

Time: May 2021 - July 2021

Tools:

  • Logic

  • Ableton Live

 

Introduction

Stock Stories’ mission is to empower individual investors to achieve financial freedom through curated stock market education and insight.

With goals to reach a greater audience and engage listeners more, Stock Stories has asked me to create a sound identity for its podcast to immerser listeners into the show.

Overview

Alex, the host of the Stock Stories podcast, had been using an intro he made in college and expressed his interest to keep the theme, but to perhaps freshen up the song. Thus, I recreated his original intro, "Oh Buddy” by ear and with the new set of instruments I had used for the other sketches. When creating the outro, Alex asked me to compose a piece that was soothing and good for wrapping things up since this would be at tend of a case study of a company. Furthermore, he stated that he wanted to leave his listeners with a desire to learn more and take action.

For the rest of the sketches, we worked on creating a mix of different emotions that wouldn’t be too distracting to listeners while still being engaging enough immerser listeners. The topic of Stock Stories ranges from produce to tech companies to mental models, and so it was essential that each track could be used in multiple scenarios.