Sales Enablement Logos
Designing logos for sales training and the team
Build
Role: Logo Designer + Animator
Team: Marketing, Sales Enablement, UI Designer
Tools: Illustrator, Figma, After Effects, Photoshop
Why + Problem
I joined Workiva’s Sales Enablement team at an exciting time. Workiva had just announced a rebranding and the Sales Enablement team was undergoing a heavy amount of change in terms of staff and design. Additionally, when I initially joined, the Sales Enablement team was actually titled Field Readiness.
Thus, I had an exciting opportunity to help rebrand the Sales Enablement team with new material, new tone, and of’ course, new logos.
Logo Design Process
Brainstorming (a snippet of the messy, but honest work)
Sales Enablement Logo Process
The New Sales Enablement Logo
Design Rationale
Amoebas are a core visual of the new Workiva rebranding
“Sales” steps down into “Enablement” with the amoeba
Each letter is the same size so resizing will not be as much of a concern as with the other designs
Gibson font is the same font as the “Amplify” Workiva series
Animated Logos
Moving Squares
Pop & Slide (Winner!)
Fly In
DST Logo Redesign
Old DST Logo
These were my initial designs when I brainstorming.
I presented this logo to marketing after reviewing it with my manager and the Sales Enablement Team.
Marketing suggested that I make the calendar monochrome and to get rid off outlines. They emphasized that the new brand of Workiva should come off as friendly and thus, they recommended I change the font and make corners rounder.
After receiving feedback from marketing, I went back and edited the logo to make making it on brand and tried some more iterations.
Final DST Logo
Workiva Workout Logos
Workiva Workout is a newly branded set of trainings, interviews, and tips meant for sellers. The Sales Enablement Team asked me to come up with a Workiva Workout with three different types based on the type of topic they were covering. These topics were Partners, hot topics, and win wires. Below are highlights of the presentation and different Workiva Workout Logo options I presented to the Sales Enablement Team.
Logo Selection Design Rational
These were the logos the team decided to run with. The person, speaker, and award logo are all from Workiva’s set of icons and I added the jump rope “W” to bridge the “W” from Workiva and working out (even if it’s a mental workout). I created a timer as well because during workouts, timers and commonly used to facilitate timed sets and during past Workiva Sales Training meetings, the presenters try to stay on top of finishing right on time and not going over. I color blacked each of the different logos, using green for the main Workiva Workout logo since it is essentially the parent of the rest of the logos. Additionally, color blocking will help to distinguish the different types of Workiva Workouts that will take place from here on.
